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Of fourth quarter, Nicole Ovadia, VP Forecasting & Analysis, BIA Advisory Services says, ¡°It¡¯s a very busy time for sports betting and, therefore, we expect to see a spike in ad spending by the major players in this space as they are vying for customers ¨C especially in the markets where sports betting is new.¡± John Casillo, an analyst at TVREV adds, ¡°Sports betting is seasonally-focused, with a specific emphasis on the fall and winter for the NFL.¡±

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Local radio is also benefiting from sportsbooks seasonal ad spending strategy. According to Inside Radio, after a lull of several months in marketing activity, for the week of September 5 (which coincided with the start of the 2022 NFL season) three sportsbook companies ranked among the top 100 advertisers. DraftKings led, ranking ninth among all advertisers with 28,945 AM/FM spot occurrences, the most radio ads run by a sportsbook advertiser in any week. FanDuel ran 11,268 ads ranking 52nd and Caesars Sportsbook aired 6,766 messages ranking #86. BIA recently increased its radio ad spend forecast for sportsbooks from $150 million to $164 million for the year.
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