Perhaps not surprisingly, Americans who have read or heard a lot about the widespread legalization of sports betting in the U.S. are far more likely than other Americans to say they personally have bet on sports in the past year. Among this group of Americans, nearly half (46%) report betting on sports in some way in the past year, compared with 23% of those who have read or heard only a little and just 9% of those who have read or heard nothing at all about the fact that sports betting is now legal in much of the country.


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Local Sports Betting Ad Spend: For local advertising, BIA forecasts ad spend for sports betting to reach $1.8 billion in 2022, a sizable jump of 80% from 2021. By 2024, BIA projects local ad spend for the category to total $2.9 billion. BIA¡¯s Nicole Ovadia, says, ¡°With New York and other larger markets making online sports betting legal this year, that has led to a significant increase in ad spending. BIA is also forecasting this vertical to grow significantly between now and 2024 when it will hit nearly $3 billion. This jump is dependent on California voting to legalize online gambling in 2023 and going live in 2024.¡±

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