Now let¡¯s grapple with the cold, hard reality of trying to turn a profit. Assume a $1 bill represents each vertical ¡ª one for sports wagering, one for casino gaming. The industry standard hold for online sports wagering is 7%, which means our company will gain one nickel and two pennies for every dollar wagered on a sporting event on our site.
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A 2018 U.S. Supreme Court ruling in a case brought by New Jersey cleared the way for all 50 states to offer legal sports betting should they choose to do so. With that rapid expansion came an expectation in some quarters that internet gambling would almost automatically grow at a similarly rapid pace.

After all, mobile developers and casinos have fewer overhead costs than brick-and-mortar operators. They typically offer higher payback as a result.
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